Marco Caradonna is a serial entrepreneur with deep knowledge of the media industry, expertise in digital marketing, ROI measurement and go-to-market.

Marco has been CEO of Carat Italia until January 2020, media agency leader in Italy, with over 1,5 billion € advertising investments among TV, Digital, Radio, Print, Out-of-home, Cinema.

He joined Dentsu Aegis Network in 2013 to escalate the digital approach of Simple Agency, a new generation digital marketing services provider he founded in 2008 aiming to simplify the approach to marketing and advertising in the interactive industry, based on an innovative business model integrating marketing, media, creativity and technology.

In early 2000 he developed his career in Digital Marketing as Partner at FullSIX (WPP digital). Angel Investor in start-up and scale up enterprises. Graduated in Business Economy at Cattolica University.

Father of 5 children, passioned about extreme sport.