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Sandro Moretti in an entrepreneur with 20 years of experience in digital marketing & advertising. Founder and manager of the largest digital marketing agency in Italy.

Before co-founding BalckSheep Ventures, Sandro Moretti was an entrepreneur and manager in the marketing industries, with a successful track record.

Sandro is graduated in Business Administration from Bocconi University. After10 years in the consultancy and Private Equity industry in Italy and abroad, Sandro focused his career in Digital Marketing, becoming Partner at FullSix (WPP Group).

In 2007 he decided to change the rules of the marketing and advertising industry, and co-founded Simple Agency. As CEO, he drove the fast growth of the start-up, developing large client's accounts, increasing the number of services delivered and managing the operations of the agency (100 ML€ turnover, 200 employees).

In 2013 he sold the agency to the 3rd largest marketing corporation (Dentsu Group), becoming Head of Corporate and Business Operations for the Group in Italy. Since 2017 he's responsible for scouting and integration of new acquisitions. Sandro is also a lecturer in digital marketing in masters programs in Italy.

Brian O’Kelley is a serial entrepreneur, technologist, and angel investor. He co-founded AppNexus in 2007 and was the company’s CEO and Chairman through its $1.6B sale to AT&T in 2018. Over these 11 years Brian grew the company to over 1,000 employees through a deep commitment to the company’s mission - to create a better internet - and its values, including a major focus on diversity and inclusion. Prior to AppNexus, Brian was the CTO of Right Media (later sold to Yahoo! in 2007 for $850MM), where he invented the online advertising exchange.

Brian is an active board member of Tech:NYC. Brian has been named to Crain’s 40 Under 40, Adweek 50 and Silicon Alley 100 lists, holds multiple patents, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012. Brian is an active ally and is deeply committed to making the technology industry more inclusive.

Brian has a B.S.E. in Computer Science from Princeton University, where he is an active alumnus. He lives in Brooklyn with his wife, two daughters, and two cats.

Umberto Bottesini has 20 years of experience in the digital industry as entrepreneur and manager. Pioneer in Europe in data driven marketing, great expert of MadTech with 3 exits in the field.

Prior to co-founding Balcksheep Ventures Umberto Bottesini was an entepreneur and manager that covered executive assignments for several international companies. He started his career working for technology consulting firms such as IBM and Teradata; in 2005 he held the role of manager at Fullsix Group, part of WPP Group.

In 2008 he co-founded and led as a CEO Simple Agency which became in a few years the largest digital marketing agency in Italy, holding the role of Ceo until the acquisition by Dentsu, a global leader in media & communications services.

From 2017 he simultaneously held the positions of Chief Data Officer of the Group and General Manager of Amnet, the business unit dedicated to the programmatic advertising. In November 2018 he was definitely appointed Chief Digital and Data Officer and Executive Board Member of the Group, position that he held till February 2020.

Since 2014 Umberto is the Founder and Ceo of Qreative, a private investment vehicle that creates, identifies and invests in start-up or scale-up companies united by the same mission: applying emerging technology and deep automation to solve real life or business problems of today.

He's also contract professor of Digital Communication at ALMA - Università Cattolica of MIlan.

Sandro Moretti in an entrepreneur with 20 years of experience in digital marketing & advertising. Founder and manager of the largest digital marketing agency in Italy.

Before co-founding BalckSheep Ventures, Sandro Moretti was an entrepreneur and manager in the marketing industries, with a successful track record.

Sandro is graduated in Business Administration from Bocconi University. After10 years in the consultancy and Private Equity industry in Italy and abroad, Sandro focused his career in Digital Marketing, becoming Partner at FullSix (WPP Group).

In 2007 he decided to change the rules of the marketing and advertising industry, and co-founded Simple Agency. As CEO, he drove the fast growth of the start-up, developing large client's accounts, increasing the number of services delivered and managing the operations of the agency (100 ML€ turnover, 200 employees).

In 2013 he sold the agency to the 3rd largest marketing corporation (Dentsu Group), becoming Head of Corporate and Business Operations for the Group in Italy. Since 2017 he's responsible for scouting and integration of new acquisitions. Sandro is also a lecturer in digital marketing in masters programs in Italy.

Marco Caradonna is a serial entrepreneur with deep knowledge of the media industry, expertise in digital marketing, ROI measurement and go-to-market.

Marco has been CEO of Carat Italia until January 2020, media agency leader in Italy, with over 1,5 billion € advertising investments among TV, Digital, Radio, Print, Out-of-home, Cinema.

He joined Dentsu Aegis Network in 2013 to escalate the digital approach of Simple Agency, a new generation digital marketing services provider he founded in 2008 aiming to simplify the approach to marketing and advertising in the interactive industry, based on an innovative business model integrating marketing, media, creativity and technology.

In early 2000 he developed his career in Digital Marketing as Partner at FullSIX (WPP digital). Angel Investor in start-up and scale up enterprises. Graduated in Business Economy at Cattolica University.

Father of 5 children, passioned about extreme sport.